Privacy Policy

Who We Are

UpYu Solutions ("we," "us," or "our") is a full-service multi-platform eCommerce management agency operating from Lahore, Pakistan, with a primary client base across the United States. We provide professional services including Amazon PPC management, Shopify store design, Walmart marketplace management, eBay store management, and TikTok Shop management.

This Privacy Policy governs how we handle personal information through our website upyusolutions.com, our client onboarding processes, and our ongoing service delivery. By accessing our website or engaging our services, you agree to the terms described in this policy.

Information We Collect

Information You Provide Directly

When you interact with UpYu Solutions, we may collect the following categories of personal information:

• Contact Information: Full name, email address, phone number, company name, and business address provided via our contact or audit request forms.
• Account Credentials: Login information for platforms we manage on your behalf (Amazon Seller Central, Shopify Admin, Walmart Seller Center, eBay account, TikTok Shop dashboard) — stored securely and never shared.
• Business & Financial Information: Monthly revenue ranges, product categories, advertising budgets, and other business data voluntarily shared to receive our services.
• Communications: Emails, messages, meeting notes, and call recordings (with consent) that occur during our service engagement.

Information Collected Automatically

• Device & Browser Data: IP address, browser type, operating system, screen resolution, and referring URLs.
• Usage Analytics: Pages visited, time on site, clicks, scroll depth, and navigation patterns via Google Analytics and similar tools.
• Cookies: First-party and third-party cookies for functionality, analytics, and marketing (see Section 5).

Third-Party Sources

• Public business profiles from LinkedIn, Google Business, or other professional networks.
• Referral information from partner agencies or affiliate networks.

How We Use Your Information

We use the information we collect for the following legitimate purposes:

• Service Delivery: To manage your marketplace accounts, execute advertising campaigns, optimize listings, and perform all contracted eCommerce services.
• Communication: To respond to audit requests, send proposals, provide monthly performance reports, and maintain ongoing client communication.
• Billing & Contracts: To process service invoices, maintain engagement records, and fulfill contractual obligations.
• Website Improvement: To understand how visitors use our website and improve user experience, content, and conversion rates.
• Marketing: With your explicit consent, to send newsletters, case studies, or promotional emails about UpYu Solutions services. You may opt out at any time.
• Legal Compliance: To comply with applicable laws, regulations, legal processes, or government requests.
• Fraud Prevention: To detect and prevent fraudulent activity, unauthorized access, or violations of our terms.

Data Sharing & Third Parties

We may share your information with trusted third parties only under these limited circumstances:

Service Providers

We engage trusted vendors who assist in delivering our services, including cloud storage (Google Drive, Dropbox), project management tools (Asana, Notion), communication platforms (Slack, Zoom), and analytics tools. These providers have contractual obligations to maintain data confidentiality.

Marketplace Platforms

When managing your accounts on Amazon, Shopify, Walmart, eBay, or TikTok Shop, we interact with these platforms' APIs and dashboards on your behalf. Your data on these platforms is also governed by their respective privacy policies.

Legal Requirements

We may disclose your data if required by law, court order, or government authority, or if we believe disclosure is necessary to protect the rights, property, or safety of UpYu Solutions, our clients, or the public.

Business Transfers

In the event of a merger, acquisition, or sale of UpYu Solutions, your personal data may be transferred as part of that transaction. We will notify you via email or prominent notice on our website before such a transfer occurs.

Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to provide a better user experience and to understand website usage. The types of cookies we use include:

• Essential Cookies: Necessary for basic website functionality, form submissions, and security. Cannot be disabled.
• Analytics Cookies: Google Analytics and Facebook Pixel to measure traffic, user behavior, and campaign effectiveness.
• Marketing Cookies: Used to retarget visitors across platforms like Google Ads and Facebook/Meta Ads, showing relevant UpYu Solutions service advertisements.
• Preference Cookies: To remember your settings such as language preferences and form data.

You can control or disable cookies through your browser settings. Note that disabling certain cookies may affect website functionality. You may also opt out of Google Analytics using the Google Analytics Opt-out Browser Add-on.

Data Security

We implement robust technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction:

• SSL/TLS encryption for all data transmitted through our website and client portals.
• Access controls ensuring only authorized team members can view client account credentials.
• Two-factor authentication (2FA) enforced on all internal accounts and client platform access.
• Regular security audits and vulnerability assessments of our internal systems.
• Secure password management using industry-standard tools (no plaintext storage).
• Team members sign NDAs and data protection agreements prior to accessing any client information.

Your Rights & Choices

Depending on your location (particularly if you are in the United States, European Union, or United Kingdom), you may have the following rights regarding your personal data:

• Right to Access: Request a copy of the personal data we hold about you.
• Right to Correction: Request correction of any inaccurate or incomplete information.
• Right to Deletion: Request deletion of your personal data, subject to legal retention requirements.
• Right to Portability: Request your data in a structured, machine-readable format.
• Right to Object: Object to processing of your data for direct marketing purposes at any time.
• Right to Withdraw Consent: Where processing is based on consent, withdraw it at any time without affecting prior lawful processing.
• California Residents (CCPA): You have the right to know what personal information we collect, opt-out of the sale of personal data (we do not sell data), and request deletion.

To exercise any of these rights, contact us at info@upyusolutions.com. We will respond within 30 days.

Data Retention

We retain personal data only as long as necessary to fulfill the purposes outlined in this policy or as required by law:

• Active Clients: Data is retained for the full duration of the service engagement plus 3 years for financial and contractual records.
• Prospect Data (Non-Clients): Audit request submissions are retained for 12 months unless you request earlier deletion.
• Website Analytics: Aggregated analytics data may be retained indefinitely; individual session data is retained for 26 months.
• Communication Records: Email threads and correspondence are retained for 5 years for business record-keeping purposes.

When data is no longer required, we securely delete or anonymize it.

Children's Privacy

UpYu Solutions' website and services are intended exclusively for business owners and marketing professionals aged 18 years or older. We do not knowingly collect personal data from children under the age of 18. If we discover that we have inadvertently collected personal data from a child, we will promptly delete that information. If you believe a minor has submitted information through our website, please contact us immediately at info@upyusolutions.com.

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, services, or legal requirements. When we make material changes, we will:

• Update the "Last Updated" date at the top of this page.
• Send an email notification to active clients at least 30 days before significant changes take effect.
• Display a prominent notice on our website homepage for a period of 14 days.

Continued use of our website or services after the effective date of any changes constitutes acceptance of the updated policy. We encourage you to review this page periodically.