Most Amazon sellers are hemorrhaging ad spend on campaigns that look busy but don't convert. At UPYU Solutions, we build data-driven PPC systems that cut your ACoS, maximize your ROAS, and turn every dollar into measurable, compounding revenue growth in the US marketplace.
The Real Problem
Before we talk about what we do, let's talk about what's probably happening right now with your campaigns. These are the three biggest money-draining mistakes we see every single day.
Your campaigns are running broad-match keywords that trigger for completely irrelevant searches. You're paying for clicks from people who would never buy your product — wasting hundreds or thousands of dollars every month on zero-intent traffic.
Without a rigorous negative keyword list, Amazon will keep showing your ads to shoppers searching for things you don't even sell. This inflates your ACoS, kills your campaign efficiency, and eats into your margins every single hour your ads run.
Logging in once a week — or worse, once a month — to check performance is how good products die on Amazon. The market changes daily. Without daily monitoring and bid adjustments, you're either overpaying for clicks or your ads stop showing entirely.
Our PPC Services
We don't manage your campaigns from a dashboard — we're in your account every single day, reading the data, optimizing bids, pruning waste, and scaling what works.
The foundation of every profitable PPC campaign is a bulletproof keyword strategy. We use a combination of Amazon's own data, third-party tools like Helium 10 and Data Dive, plus our own proprietary research framework to identify high-converting, untapped keywords your competitors haven't found yet.
Most sellers dump all their products into a single campaign with mixed match types and call it a day. That's a recipe for wasted spend and zero visibility into what's working. We architect campaigns with military precision — separated by match type, product group, and funnel stage.
This is where most agencies fail you — they set bids once and walk away. Our team is in your account every single day. We monitor keyword performance, adjust bids based on time-of-day and day-of-week data, and make real-time decisions that protect your budget and maximize your returns.
Your negative keyword list is your budget's best friend. A comprehensive, actively maintained negative keyword strategy is often the single biggest lever for reducing wasted spend. We build and refine your negative lists continuously, creating an impenetrable shield around your ad budget.
Amazon Ad Formats
We don't just run Sponsored Products and call it done. A full-funnel Amazon PPC strategy requires all three ad types working together — each serving a distinct role in your customer's buying journey.
Sponsored Products are the most direct revenue driver on Amazon — they appear directly in search results and on product detail pages, intercepting high-intent shoppers at the exact moment they're ready to buy. This is where the majority of your ad budget should work hardest, and where our campaign structure delivers the most consistent, scalable results.
Best for: Direct sales, new product launches, market share capture, rank acceleration
Sponsored Brands appear at the top of search results with your logo, a custom headline, and up to three products. They're your billboard on Amazon — building brand recognition, increasing Share of Voice, and driving traffic to your Amazon Store. We design high-converting brand ads with keyword strategies specifically tuned for top-of-funnel brand awareness and mid-funnel consideration.
Best for: Brand recognition, Share of Voice dominance, store traffic, cross-selling
Sponsored Display lets you reach shoppers who viewed your product but didn't buy, people browsing competitor pages, and audiences that match your customer profile — both on and off Amazon. Most sellers completely ignore this format, which means there's significant untapped opportunity for those who use it correctly. We build retargeting funnels that bring lost buyers back and conquests competitors' audiences.
Best for: Retargeting lost visitors, conquesting competitors, cross-selling to past buyers
Our Process
We've refined this process across 150+ US brands. Every step is deliberate, every decision is data-backed, and every action is focused on one thing: your revenue.
What We Track
Forget vanity metrics. These are the numbers that directly impact your profitability — and the ones we obsess over every single day.
Total Advertising Cost of Sale — the truest measure of your overall ad efficiency relative to total revenue, not just ad revenue. Most sellers don't even track this. We do, religiously. A falling TACoS means your organic rank is improving alongside your paid performance.
Our client avg: 5% TACoSFor every dollar you put in, how many dollars come back in revenue? We target a minimum 5x ROAS for most categories, but regularly achieve 8-12x for well-optimized products. ROAS is your daily health check on ad performance.
Our client avg: 8.5x ROASThe percentage of ad-attributed revenue spent on ads. Lower is better — but too low means you're leaving sales on the table. We find your ideal target ACoS based on your margins and rank goals, then systematically move toward it without sacrificing volume.
We target your break-even ACoS ± 15%Winning in your category means owning the page. We track your Share of Voice — how often your products appear versus competitors for key search terms — and build strategies to dominate the top-of-search positions where over 60% of clicks happen.
We target top-3 position for hero keywordsProof, Not Promises
Every number below is pulled from actual client accounts managed by UPYU Solutions. We don't cherry-pick — these represent what's possible when strategy meets execution.
Home & Kitchen — US
A home improvement brand was running 14 active campaigns with an average ACoS of 47% and a TACoS pushing 22%. Their biggest problem: broad-match chaos was eating 61% of their budget on irrelevant searches. We rebuilt their entire campaign architecture, implemented exact-match isolation, and deployed a 400+ negative keyword list within week one. Revenue grew from $28K to $74K monthly while ACoS dropped to 12% and TACoS fell to 6.2%.
Health & Supplements — US
A supplement brand had a solid product but catastrophic PPC — a ROAS of 1.2x meant they were essentially paying Amazon to sell their product. Our audit revealed zero campaign segmentation, no placement modifiers, and a complete absence of any Sponsored Brand campaigns. We rebuilt from scratch, implemented a full-funnel strategy across all three ad types, and within 60 days had achieved a 10.4x ROAS with 31% lower TACoS than their pre-UPYU baseline.
FAQ
Book a free 30-minute PPC audit. We'll review your account, identify your biggest waste drivers, and show you exactly what we'd do differently — no pitch, no pressure, just honest insight from people who live inside Amazon every day.
Book Your Free PPC Audit →No commitment required. Completely free. Guaranteed to be worth your time.